So, they came out and said it, the target is 18-34 year old males.
We all knew this. This is why what they say and some of the business decisions they make seem so stupid. However, I have to note some things:
1) This doesn't really make me want to drop anything. I liked stuff they thought wasn't for girls before, I'll continue to. They know about women like me, and will continue to rationalize us away as off and not significant enough to market to, but their sexism ultimately doesn't change that I'm into the genre and sometimes stuff I like comes out of it.
2) If that's the end of their plans, this is a stupid idea. It's the same demographic they've always marketed to, it's the safe demographic. If they think they can just make everything look sexy and exciting to bring them back to comics when their problems run much more deeply into distribution and pricing, they are taking a serious risk.
3) If this is the beginning of their plans, that's understandable but still cowardly. The culture believes this is the comic reading demographic, and they are trying to expand outside of insular fandom to the larger culture. So, they're gonna start with the safe demographic. Maybe if they get enough and get a foothold they'll go for a different gender or age grouping, but I have my doubts.
2 vs 3 all depends on whether this is a smart WB exec's master plan or if this is the corporate leadership giving the comics division leadership one last chance to get it right before they fire everyone and bring in their own people. If it's the former, I'd say they plan to expand. If it's the latter, I'd say they have no idea how to market outside the 18-34 male demo and don't have the imagination to do so. They'll fail spectacularly, and I'll point and laugh.
4) And this is the important thing. This changes nothing about what they should consider in their writing.
Men and women, boys and girls all need a decent representation of all kinds of people from all aspects of the media. Our culture is pushing a poisonous gender binary, where everything strong is male and everything weak is female. Our culture is pushing suffocating assumptions about race and class and sexuality. These ideas get into our heads early on and the only way to fight them is with thought.
You need to think about what you say, what you do, what you read and what you write. You need to think about the images you see and the images you show. You need to think about what these things say, and teach, and mean overall in the context of our culture.
The context of our culture doesn't ever go away, and upholding bigoted stereotypes because your intended audience is the majority just reinforces those bigoted stereotypes and all the social ills that come with them.
So, no... I don't care if it's for the boys. They're still accountable for what they write.