Ben Cassidy is the greatest drag racer in all of Kunda County, but even he couldn't make it through Dead Man's Run without crashing. What chance does his cousin Will have now that he's been forced to make that run?Now, being a rational, thinking human being with brain -- what do you think that means?
It usually means Will is going to get through Dead Man's Run in one piece, and get a slap on the back from cousin Ben. Sure, there's a slim chance that the plot will be that Ben shows up and pulls Will out of the burning wreckage. I figure in that case the advertisement would focus a bit more on Ben at the end, but there's a slim chance. More often than not, Will is going to come through in the end here. The trick is to make the predictable outcome exciting to watch unfold.
See, the reason they position Ben as "the greatest drag race in all of Kunda County" is to highlight the difficulty of Will's adventure here. If "the greatest drag racer in Kunda County" made Dead Man's run and ended up having to be pulled from a flaming wreckage, then man Will's in trouble isn't he? It'll be something to see if he makes it.
I suppose they could have the announcer say:
Local Schmuck Ben Cassidy crunched his car in Dead Man's Run. Can Will the much better racer survive the challenge?But then what's the fucking point of watching?