At 9 p.m. ET, the debut of "Heroes" (5.9 rating, 14 share in 18-49, 14.3 million viewers overall) delivered NBC's highest 18-49 for any fall drama premiere in five years (since "Crossing Jordan" on Monday, Sept. 24, 2001). "Heroes" soared above the time period competition in the key demographic of adults 18-49, with a 31 percent margin of victory over second place (5.9 vs. a 4.5 for CBS' comedies). Pending updates, "Heroes" also won the hour in total viewers, adults, men and women 18-34 and other key measures.Hey, that flat out says that more women were tuning in to a show about people with powers and abilities beyond that of normal men and women than any other show that night. They won the overall "Adults" demographic, rather than just the "men." Why that would imply that there was an interest in superheros from both men and women.
And that's a report from just September of last year.
Now, I'm no marketing or television specialist but it supports my personal experience where I know both men and women who urge me to watch this show.
If there's an experienced person out there who can debunk this argument without resorting to stupid cliches about women watching to land a man, feel free.