Friday, December 03, 2010

We may need to be proactive with this guy.

Via Mizzelle, we have some intriguing news in the DC management area. Seems they've put a new person in charge of developing their franchises. Given how badly they've been doing with Wonder Woman, this could only be a good thing. Right?

I'm sure it is. Let's meet the new guy:
In his new role, Desai will develop and implement the individual franchise plans for Batman, Superman, Green Lantern, Wonder Woman, The Flash, MAD Magazine, Vertigo titles, and other DC properties. This will include driving wider cross-promotional support across all Time Warner divisions.

Amit Desai joined Warner Bros. in 2004. Most recently, he was responsible for Warner Home Video’s non-theatrical family and animation business. During his tenure with Warner Home Video, Desai helped grow non-theatrical family & animation revenue +45% and secured #1 studio market share position for first time in business history. Among his accomplishments, Desai is credited with the launch of new franchises such as DC Universe – a series of animated original movies inspired by DC Comics graphic novels.

Wait.. He's an animated feature exec. Didn't we recently hear something about animated execs? Let me check my archives... Ah, here it is:
We had originally planned to do sequels for Wonder Woman [but] sales started out extremely slow and then over time were eventually able to catch up to probably Justice League Frontier. The execs decided because it wasn’t able to sell quickly right away, where as Justice League was, that there wouldn’t be any more female super hero films right now. We were developing and hoping to get started on a Batgirl film based on Year One, but because of Wonder Woman’s slow sales start, that won’t be happening now.


Does anyone have his contact info?

1 comment:

  1. Oh for...! They come right out and say that the sales caught up to New Frontier sales, just that it took a little while. So since, it wasn't RIGHT AWAY, then, they're dumping the franchise?

    Isn't that a bit...short-sighted? Not to mention arbitrary and well...stupid.

    Man, I'm cranky today!