Dear Mr. Didio,
I saw Eddie Berganza's guest column in DC Nation last week. I had a mixed reaction, as a female reader
On one hand, its nice that you know we exist. I've been reading since I was 12 and over that time I've gotten the distinct impression that comic book companies only think guys read.
And I am casually interested in Supergirl. I pick it up from time to time to see if I like what's going on, but I'm not a big Kelly or Churchill fan and with Super-books I read for the creative team. (And implying the Power Girl is a "bimbo" by creating a "mimbo" equivalent doesn't endear them to me.)
Now Green Lantern books I'll read even when the writer and artists are unknowns. I love Green Lantern. I have the T-Shirt. I have the toys. I have the 'piggy' bank. I WANT to buy the entire series from the 40s until now because I ADORE the concept.
But I've dropped Green Lantern 3 times over the last 13 years. Twice because Jade was being treated like crap, and once for costumes. I never thought I had a problem with cheesecakey costumes before (love Wonder woman, love Power Girl) but Ivan Reis' interpretation of Arisia made me cringe. The shirtless Star Sapphire on the cover of GL#18 made me drop the book in the middle of a storyline. It looked like porn.
While its heartening to see an actual superhero book looking for female readers, its hard to stomach the sentiment when another book makes it crystal clear through exploitive art that female readers are not welcome.
Look, at DC you have an AWESOME product concept-wise. Superheroes can and do appeal greatly to women and you have the icons. And its wonderful (hint, hint) that you have pleasing female readers in mind.
Just don't stop at the 'girl' books. I'd read everything you put out if I felt welcome to.
Its obvious that column was because Supergirl's sales are declining and they know that women are reading due to the Girl-Wonder.org letter campaign, but I don't think they realize how stuff like this and Minx sound when contrasted to the mind-boggling sexism of the Green Lantern #18 cover. So I thought I'd bring that to their attention.